There are many different strategies that your organization can adapt to achieve an advantage over the competition.

They fall into the following categories.

1- Differentiation:

Quality,

Brand name/Reputation,

Customer orientation,

Installed customer base,

Patent protection,

Augmented protection,

Peripheral services,

Technical superiority,

Distribution,

Product line breadth.

2- Low-cost:

No frills product,

Product design,

Raw material source control,

Government subsidy, Locations,

Product innovation/Automation,

Own/Control competitors,

Cash flow management,

Cost containment/Low overhead,

Experience advantage,

Low-cost culture

3- Focus:

Product focus,

Market focus,

Geographic focus,

Customer focus

4- Preemption:

Service,

Product,

Production,

Innovation,

Franchising,

Distribution,

Supply systems,

Customer loyalty

5- Synergy:

Enhanced value,

Reduce cost,

Reduced investment,

Combined resources

Arlinda Copani