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Competitive Strategic Advantages
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There are many different strategies that your organization can adapt to achieve an advantage over the competition.
They fall into the following categories.
1- Differentiation:
Quality,
Brand name/Reputation,
Customer orientation,
Installed customer base,
Patent protection,
Augmented protection,
Peripheral services,
Technical superiority,
Distribution,
Product line breadth.
2- Low-cost:
No frills product,
Product design,
Raw material source control,
Government subsidy, Locations,
Product innovation/Automation,
Own/Control competitors,
Cash flow management,
Cost containment/Low overhead,
Experience advantage,
Low-cost culture
3- Focus:
Product focus,
Market focus,
Geographic focus,
Customer focus
4- Preemption:
Service,
Product,
Production,
Innovation,
Franchising,
Distribution,
Supply systems,
Customer loyalty
5- Synergy:
Enhanced value,
Reduce cost,
Reduced investment,
Combined resources
Arlinda Copani
Categories: CAG Explains