View this post on Instagram

#questionoftheday : Is your company trying to minimize complaints or maximize customer delight?

A post shared by Copani Advisory Group (@copaniadvisorygroup) on Oct 1, 2020 at 7:46am PDT

Recognize that disruptive events like the coronavirus are going to happen again and again...

So it only makes sense to war game or scenario plan against the most probable threats before they happen, not after.

A series of “What If,” models can help you plan in advance. For example, assuming your primary supplier shuts down, do you have a network of alternate suppliers? If shipping is constrained, is airfreight a viable option in terms of both cost and volume to be moved?

Here are three scenarios Business should consider as part of their contingency planning via McKinsey.... READ MORE

Arlinda Copani

Can quality scale?

comment below...

https://www.instagram.com/p/B8wISwfH02w/?utm_source=ig_web_copy_link

#questionoftheday: How is the world a better place by your company being here? Anything that makes someone smile & feel better about their current situation is worth building.

comment below

Arlinda Copani

There are many different strategies that your organization can adapt to achieve an advantage over the competition.

They fall into the following categories.

1- Differentiation:

Quality,

Brand name/Reputation,

Customer orientation,

Installed customer base,

Patent protection,

Augmented protection,

Peripheral services,

Technical superiority,

Distribution,

Product line breadth.

2- Low-cost:

No frills product,

Product design,

Raw material source control,

Government subsidy, Locations,

Product innovation/Automation,

Own/Control competitors,

Cash flow management,

Cost containment/Low overhead,

Experience advantage,

Low-cost culture

3- Focus:

Product focus,

Market focus,

Geographic focus,

Customer focus

4- Preemption:

Service,

Product,

Production,

Innovation,

Franchising,

Distribution,

Supply systems,

Customer loyalty

5- Synergy:

Enhanced value,

Reduce cost,

Reduced investment,

Combined resources

Arlinda Copani

Read this article if you want to learn more ....

Arlinda Copani

Companies with a restricted view of innovation can miss opportunities. A new framework via MIT Sloan Managment Review called the “innovation radar” helps avoid that. READ More...

Arlinda Copani

When it comes to setting goals... To be effective, your goals should be:

1. discussed Frequently

2. Ambitious in scope

3. measured by Specific metrics and milestones

4. Transparent within your organization

In short, make sure they're FAST, not SMART

Arlinda Copani

 

When targeting one or more segments... your choice should generally depend on several factors. 

1. What is the existing level of competition and how good at serving customer needs are they? The greater the numbers and better they are able to meet customer needs the more difficult it will be for another business to also be a success.
   
2. How large is the segment, and how can you expect it to grow? (Note that a downside to a large, rapidly growing segment is that it tends to attract competition).
   
3. Do you have strengths as a company that will help you appeal particularly to one group of consumers? Firms may already have an established reputation.
   
4. Are you able to actual communicate with the segment?

Arlinda Copani